K2 GLOBAL COMMUNICATIONS LLC 2012 Consumer Marketing: Decline of Gimmick Cards-Sales

To spend or not to spend? Consumers are asking that question

New York, New York — K2 Global Communications Llc 2012 consumer marketing forecast highlighted several key behavioral, psychological factors influencing consumer spending beyond the expected after Christmas credit card bill decline.
The average consumer is still cutting spending across the board regardless of the economic indicators the government issues.
Sample of Trends:

1. Retail Gimmick Cards/Sales: The consumer has expressed its exhaustion chasing the latest constantly changing card/sales gimmicks. The consumer is working longer hours, more jobs but has experienced a great decline in purchasing power that has been destroyed by increased regulation, taxation and the unmentionable dirty word inflation.
2. The consumer is searching out the retailer(s) that offer their lowest price without all the gimmickry.
3. Auto Industry: The consumer is pushing back against government control of the auto industry, dictating to the consumer what vehicle they must drive. 2012 will be the year the consumer abandons ‘Government Motors’ with a shift towards SUV’s and Trucks.
4. The auto industry winner for 2012 will be FORD and luxury-performance automakers because they are responsive to the consumer, respect the consumer.

The lesson here is this: The consumer is voting with whatever discretionary funds they have.

1. The winners are those that offer what the consumer desires without all the gimmicks.
2. The losers are Government controlled companies and retailers that will continue to waery the exhausted consumer.

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