Tuesday, October 9, 2012
Symbiotic Relationship Storytelling in Public Relations
This morning we came across an important blog post on Writers Write titled Six Reasons To Embrace The Power Of Stories.
As a Public Relations firm we have embraced this paradigm of storytelling for our fee-based clients as well as our barter service clients and pro bono friends in the new media.
This is not to say however that The Press Release has come and gone but as the relevance of the Old Guard, Mainstream Media fades so too does the value of the traditional press release. Storytelling as pointed out on the Writers Write post becomes that much more important to any successful PR-MKT Campaign. (See graphic above)
Key component to the success of a PR-MKT Storytelling campaign include the symbiotic relationship of compelling content. For our clients we deploy the tactic of Pairings with music, art, literature and culture. This is beneficial for the business, corporation attempting to project a more human touch and has proven to be essential in cross cultural promotions and public diplomacy campaigns.
While we have met with great success with the storytelling paradigm online, it has also met with great success in its practical application for Cultural Festivals/Events, Distillery/Brewery product launch/promotion, Charity Fundraiser/Awareness and Culinary Arts events.
The magic mix for our firm and our clients has been the symbiotic relationship storytelling between Art, Music and Literature/Poetry.
It is a brave new media world for public relations and marketing, embrace it for success.
About K2 GLOBAL COMMUNICATIONS LLC;
Our network specialists cover the areas of International Relations, Public Diplomacy, Culture and Culinary Arts, Music, Tourism and Travel, Religion, Politics, Government, Community Affairs, Non-Profits, Celebrities and Personalities.
K2 Global Communications, LLC is a highly experienced, creative and most importantly – respected – network of professionals spanning diverse categories, segments of business, industry, government, communities and cultures. Emerging Market Identification and Relationship Building from the Local-to-International Level.
Our clients benefit from 45 years of combined knowledge, expertise and contacts of our firm’s principles/partners Zach Martin and Gregory Kelly in their respective fields; always placing the client’s name/brand out front.
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